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Business Plan - Company Coffee & Tea
(2022)
business plan will be developed for the case company “Coffee Tea & Company.” The objective of the business plan is to be able to be competitive in this growing coffee café market. One important part of that is to have a suitable social media approach...
Marketing plan for Korean instant noodles. Case JK shop Helsinki
(2023)
The purpose of this thesis is to develop a marketing plan to promote Korean instant noodles in Helsinki, which have recently become very popular in the world. The author has done an internship in marketing in an Asian market (JK shop) in Helsinki...
Developing the social media marketing strategy of a new brand to increase brand awareness and growth
(2022)
This thesis has been commissioned by the company Valo Foresight Services Oy, specifically for their project called The Art and Science of Joy. The purpose of the thesis is to find out which specific activities related to social media marketing...
Tiktok as a marketing tool for a small company
(2021)
Tämä opinnäytetyö käsittelee Tiktokin käyttöä pienen yrityksen markkinoinnin työkaluna. Tiktok on nykypäivän nopeimmin kasvava sosiaalisen median alusta, jolla on satoja miljoonia päivittäisiä käyttäjiä. Opinnäytetyön tavoitteena oli selvittää...
How small Swiss businesses can grow better through digital marketing
(2023)
-quality implementation of digital marketing posed significant challenges. In small businesses, time management was perceived as a particularly daunting task, leading to irregular execution of digital marketing efforts. Further, the utilization, analysis...
Improving content marketing strategy. A case study of a digital marketing agency.
(2024)
This thesis explores the impact of content marketing strategies on customer engagement and retention within a B2B digital marketing agency. The main aim is to help provide ‘Company X’ a B2B digital marketing agency, with detailed insights to improve...
A Business Plan for an Online Clothing Store
(2022)
The purpose of this thesis is to create a business plan for an online clothing store which will offer traditional and trendy ethnic cloths only for women. The business plan was created to have loyal customer base and to ensure financial success...
A Digital Marketing Strategy for Fashion For You
(2023)
This thesis report outlines the research and development process involved in formulating a digital marketing strategy for the Fashion For You case company which operates as a small-sized entity catering to both B2B (business to business) and B2C...
Exploring Feasible Digital Marketing Platforms for Enhancing Brand Awareness : Case Company EduCase
(2023)
The aim of this thesis is to determine the most suitable digital marketing platforms for the case company, with the objective of enhancing brand awareness. The results of this investigation will provide valuable insights for the company to formulate...
Growth and Market Establishment : A Case Study of Company X's Expansion in the French Market
(2023)
This thesis project focuses on Company X, an experienced company originally from Finland that operates in the networking/events industry, and which is currently expanding its activities to the French market. The main objective of this thesis...






